About Sara
I’ve been working in the Digital Industry since 2011 creating consumer-facing products. I have experience designing for Web, IOS, Android, Smart-TV and Consoles.
I'm passionate about building and improving products throughout their lifecycle: from the definition of vision with the heads of business to ideating UX and UI outcomes that balance product management, development and user needs to validation and iterative improvements through User Research and AB testing.
I am hugely passionate about people, teams and processes. I have experience mentoring and leading team members on big projects as well as helping in recruiting and building a new team. More recently I’ve been actively involved in transforming how Expedia creates product into the future.